{"id":4134,"date":"2021-09-17T16:46:08","date_gmt":"2021-09-17T13:46:08","guid":{"rendered":"https:\/\/netlab.media\/?page_id=4134"},"modified":"2026-04-30T16:41:21","modified_gmt":"2026-04-30T13:41:21","slug":"pandemi-doneminde-dijital-iletisim-stratejileri","status":"publish","type":"page","link":"https:\/\/netlab.media\/en\/proje\/pandemi-doneminde-dijital-iletisim-stratejileri\/","title":{"rendered":"Digital Communication Strategies in Pandemic Period"},"content":{"rendered":"<div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_129859796669f3dc515edbb\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_140729111269f3dc51603ad hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2 style=\"text-align: center;\"><strong><b>Digital Communication Strategies in Pandemic Period: <\/b><\/strong><\/h2>\n<h2 style=\"text-align: center;\"><strong><b>The Case of Republic of Turkey Ministry of Health<br \/>\n<\/b><\/strong><\/h2>\n<h4 style=\"text-align: center;\"><\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_124506709169f3dc516200e\"><div class=\"wpb_column vc_column_container vc_col-sm-12 apress_col_id_46861702569f3dc51626a5 hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\">\n\t\t\n\t\t<figure class=\"wpb_wrapper vc_figure\">\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img loading=\"lazy\" decoding=\"async\" width=\"575\" height=\"411\" src=\"https:\/\/netlab.media\/wp-content\/uploads\/2021\/09\/covid19-iletisim-2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"covid19-iletisim-2\" srcset=\"https:\/\/netlab.media\/wp-content\/uploads\/2021\/09\/covid19-iletisim-2.jpg 575w, https:\/\/netlab.media\/wp-content\/uploads\/2021\/09\/covid19-iletisim-2-300x214.jpg 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/div>\n\t\t<\/figure>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_107596586069f3dc51648ef\"><div class=\"wpb_column vc_column_container vc_col-sm-6 apress_col_id_37527062169f3dc5164c45 hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631885309025\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>Project Summary<\/strong><\/h3>\n<p>The new coronavirus, known as COVID-19, has spread rapidly since it was first seen in China's Wuhan Province in the last days of December, gaining a global dimension and has been defined as a pandemic by the World Health Organization. The number of cases continues to increase every day in our country. In this process, citizens are informed by making statements on the subject through many different media platforms. The aim of this project is to support T.R. during the COVID-19 pandemic. To reveal the digital communication strategies of the Ministry of Health. In this way, it is to reveal the positive and negative aspects of crisis management and communication strategies carried out in extraordinary situations such as the COVID-19 pandemic, which directly affects societies on a global scale. The aim of this research is to make these communication strategies visible and to create a resource for crisis intervention action plans and other studies in periods of large-scale crises that may occur in the future.<\/p>\n<p>The research area is T.R. The Ministry of Health creates corporate social media accounts<a href=\"https:\/\/twitter.com\/saglikbakanligi\" target=\"_blank\" rel=\"noopener\">Twitter<\/a>, <a href=\"http:\/\/www.instagram.com\/saglikbakanligi\/?hl=tr\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, <a href=\"http:\/\/www.facebook.com\/saglikbakanligi\" target=\"_blank\" rel=\"noopener\">Facebook<\/a> and <a href=\"https:\/\/www.youtube.com\/SaglikBakanligi\" target=\"_blank\" rel=\"noopener\">Youtube<\/a>.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 apress_col_id_165514755069f3dc51653c7 hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>Project Team<br \/>\n<\/strong><\/h3>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"apress_tabs_block  noanimation\" id=\"tabid_69f3dc51668ee\" data-animation = \"No Animation\" data-delay = \"500\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><div class=\"vc_general vc_tta vc_tta-tabs vc_tta-style-tab_style3 vc_tta-o-shape-group vc_tta-tabs-position-top vc_tta-controls-align-left apress_tta_tabs tab_style3\"><div class=\"vc_tta-tabs-container\"><ul class=\"vc_tta-tabs-list\"><li class=\"vc_tta-tab vc_active\" data-vc-tab><a href=\"#1777556215439-7169fdbc-4c68\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">Dr. \u00d6\u011fr. \u00dcyesi Ergin \u015eafak Dikmen (Y\u00fcr\u00fct\u00fcc\u00fc)<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1777556215427-dc17f438-2aed\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">Do\u00e7. Dr. Emel \u00d6zdora Ak\u015fak<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1777556290172-963bdd08-01b1\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">Ara\u015f. G\u00f6r. Dr. Nil\u00fcfer P\u0131nar K\u0131l\u0131\u00e7<\/span><\/a><\/li><li class=\"vc_tta-tab\" data-vc-tab><a href=\"#1777556324942-bbae5025-d21c\" data-vc-tabs data-vc-container=\".vc_tta\"><span class=\"vc_tta-title-text\">G\u00f6rkem Baydar<\/span><\/a><\/li><\/ul><\/div><div class=\"vc_tta-panels-container tab_style3\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1777556215439-7169fdbc-4c68\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1777556215439-7169fdbc-4c68\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Dr. \u00d6\u011fr. \u00dcyesi Ergin \u015eafak Dikmen (Y\u00fcr\u00fct\u00fcc\u00fc)<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>He was graduated from Bilkent University Department of Communication and Design in 2006. He received his master's degree from Anhalt University (Germany), Department of Design with his thesis titled \"Optic Illusion and itsit's Uuse for Ddesign\" and his PhD degree from Ankara University, Institute of Social Sciences, Department of Radio Television Cinema with his thesis titled \"New Media Structuring of Television Broadcasting in Turkey\". During his design studies, he worked in Computer Aided Graphic Animation (CGI) and Visual Effects in different advertising agencies and research centers affiliated to universities. The animated films he designed were exhibited in different cities including Ankara, Istanbul and Berlin. He started working at Ankara University, Faculty of Communication, Department of Radio and Television in 2011. Since then, he has taken part in the establishment of the Ankara University Faculty of Communication Film Workshop (\u0130LEF FA) and carried out many projects under the roof of the workshop. In 2017, he founded and coordinated the NETlab New Media Research Laboratory. He is fluent in French and English. His research interests include new media, distance education technologies, Web TV, television 2.0 ecosystem, information technologies, virtual museums, digital gaming and eSports.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1777556215427-dc17f438-2aed\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1777556215427-dc17f438-2aed\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Do\u00e7. Dr. Emel \u00d6zdora Ak\u015fak<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>After working for UNICEF Turkey Country Office for three years, Emel \u00d6zdora Ak\u015fak started teaching full-time in the Department of Communication and Design at Bilkent University in September 2012. She received her Ph.D. in Mass Communication from Florida University in 2009. Her research interests include public relations, organizational communication, and corporate social responsibility. Her articles have been published in journals such as Turkish Studies, Business Ethics: A European Review, Public Relations Review, \u0130stanbul \u00dcniversitesi \u0130leti\u015fim Dergisi, etc. She is currently working on a research grant from the Arthur Page Center for Ethics in Public Communications focusing on Syrian refugees in Turkey. <span class=\"il\">.<\/span> Dr. Emel \u00d6zdora Ak\u015fak, whose articles have been published in academic journals includingsuch as American Behavioral Scientist, Turkish Studies and Public Relations Review, works on public relations, corporate communication, advertising, reputation management and cultural communication. Dr. \u00d6zdora Ak\u015fak has worked on various research projects and is currently a researcher on an international refugee communication study funded by the Arthur Page Center for Ethics in Communication at Penn State University. She received her PhD in Mass Communication from the University of Florida in 2009. During her PhD, she worked in public relations in the US and after her PhD, she worked as a communication specialist at UNICEF Turkey Office for three years. Since 2012, Dr. \u00d6zdora Ak\u015fak has been working at Bilkent University, teaching applied communication courses such as Introduction to Advertising, Public Relations and Communication Campaigns, International Public Relations and Introduction to Communication Studies.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1777556290172-963bdd08-01b1\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1777556290172-963bdd08-01b1\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Ara\u015f. G\u00f6r. Dr. Nil\u00fcfer P\u0131nar K\u0131l\u0131\u00e7<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Nil\u00fcfer P\u0131nar K\u0131l\u0131\u00e7 graduated from Gazi University, Department of Business Administration in 2007. Then, she worked in a public institution for 5 years. In 2012, when she started working at the Public Relations and Publicity Department of the Faculty of Communication in Ankara University, she completed her master\u2019s degree at which she analyzed the public relations practices of non-governmental organizations. She completed his doctoral degree in 2018 by writing her thesis named \u201cFacebook Usage Practices of Elderly People with Kemalist Orientation in the Context of Populism Discussions\u201d. She is still an academic staff at Ankara University, Faculty of Communication.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1777556324942-bbae5025-d21c\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title\"><a href=\"#1777556324942-bbae5025-d21c\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">G\u00f6rkem Baydar<\/span><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>He graduated from Ankara University, Department of Radio, Television and Cinema in 2018. In 2020, she started her postgraduate education at Ankara University Turkish Revolution History Institute in the Department of Atat\u00fcrk's Principles and Revolutions. During her undergraduate education, she lived in the United States for various periods of time to improve her foreign language. Before and after graduation, he worked as a Photographer, Content Producer, Editor and Videographer in various advertising agencies. He is actively working as a Social Media Specialist, Content Producer and Videographer for an amateur football club. In 2020, he started working as a project assistant at NETlab New Media Research Laboratory. She speaks fluent English and intermediate Spanish. He continues his studies in the fields of new media, augmented reality and Web TV.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1631886212262\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h3><strong>Project Information<\/strong><\/h3>\n<p>Project Number: 20Y0901008<br \/>\nStart Date: 04.06.2020<br \/>\nEnd Date: 04.10.2020<\/p>\n<p>Supporting Institution: Ankara University Scientific Research Project Coordination Office<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_159434423969f3dc51696e7\"><div class=\"wpb_column vc_column_container vc_col-sm-2 apress_col_id_24242286469f3dc5169a15 hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-8 apress_col_id_1908274069f3dc516a0ff hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\"><div id=\"zolo_sep_46385179169f3dc516a44d\" class=\"vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_border vc_sep_pos_align_center noanimation\" data-animation = \"No Animation\" data-delay = \"500\" ><span class=\"vc_sep_holder vc_sep_holder_l\"><span style=\"border-color:\" class=\"vc_sep_line\"><\/span><\/span><h2 class=\"zolo-separator-title\" style=\"\">Publications and Papers<\/h2><span class=\"vc_sep_holder vc_sep_holder_r\"><span style=\"border-color:\" class=\"vc_sep_line\"><\/span><\/span>\r\n<\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-2 apress_col_id_17234210969f3dc516b4bb hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div data-row-text-color=\"dark\" style=\" \" class=\"vc_row wpb_row zolo_wpb_row vc_row-fluid apress_row_class_157376340669f3dc516bee6\"><div class=\"wpb_column vc_column_container vc_col-sm-4 apress_col_id_157388313869f3dc516c1ab hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\r\n<!--zolo Image Box Row Start-->\r\n\r\n<div id=\"zolo_imagebox_acp_29808278869f3dc516c59a\" class=\"zolo_imagebox_area middle style2  small hoverstyle1 noanimation\" data-animation =\"No Animation\" data-delay =\"500\">\r\n  <div class=\"zolo_imagebox\"> <a title=\"\" href=\"http:\/\/www.literaturkacademia.com\/product\/sosyal-bilimci-gozuyle-pandemi\/\" target=\"_blank\" rel=\"\"> <img decoding=\"async\" src=\"https:\/\/netlab.media\/wp-content\/uploads\/2021\/09\/pandemi-kitap-kapak-2.jpg\"\/>\r\n        <\/a> <\/div>\r\n    <div class=\"imagebox_content\">\r\n        <h3>Chapter: Online Sharing Platforms of Public Service Announcements During the Pandemic Period: The Case of Republic of Turkey Ministry of Health YouTube Channel<\/h3>\r\n        <div><p>Book: Research, Practice and Discussions on PANDEMI Covid-19 from a Social Scientist's Perspective<br \/>\nEditors: Ero\u011flu, E. and \u00dcnal \u00c7olak, F.<br \/>\nISBN: 978-605-80007-2-8<\/p>\n<\/div>\r\n        <a title=\"\" href=\"http:\/\/www.literaturkacademia.com\/product\/sosyal-bilimci-gozuyle-pandemi\/\" target=\"_blank\"> <span class=\"imagebox_button zolo_ripplelink\"><span class=\"button_text\">Yay\u0131nevine Git<\/span><\/span> <\/a>\r\n      <\/div>\r\n  <\/div>\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 apress_col_id_148572319869f3dc516e34b hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\r\n<!--zolo Image Box Row Start-->\r\n\r\n<div id=\"zolo_imagebox_acp_160703156369f3dc516e494\" class=\"zolo_imagebox_area middle style2  small hoverstyle1 noanimation\" data-animation =\"No Animation\" data-delay =\"500\">\r\n  <div class=\"zolo_imagebox\"> <a title=\"\" href=\"https:\/\/ijoc.org\/index.php\/ijoc\/article\/view\/17641\" target=\"_self\" rel=\"\"> <img decoding=\"async\" src=\"https:\/\/netlab.media\/wp-content\/uploads\/2021\/09\/arastirma-makalesi.jpg\"\/>\r\n        <\/a> <\/div>\r\n    <div class=\"imagebox_content\">\r\n        <h3>Managing Pandemic Communication Online: Turkish Ministry of Health\u2019s Digital Communication Strategies During COVID-19<\/h3>\r\n        <div><p>Authors: Emel \u00d6zdora Aksak, Ergin \u015eafak Dikmen, Nil\u00fcfer P\u0131nar K\u0131l\u0131\u00e7<\/p>\n<\/div>\r\n        <a title=\"\" href=\"https:\/\/ijoc.org\/index.php\/ijoc\/article\/view\/17641\" target=\"_self\"> <span class=\"imagebox_button zolo_ripplelink\"><span class=\"button_text\">Yay\u0131na Git<\/span><\/span> <\/a>\r\n      <\/div>\r\n  <\/div>\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 apress_col_id_209137248769f3dc51703a1 hover_style_none\"><div class=\"layer vc_column-inner\"  ><div class=\"wpb_wrapper\">\r\n<!--zolo Image Box Row Start-->\r\n\r\n<div id=\"zolo_imagebox_acp_80264815169f3dc5170512\" class=\"zolo_imagebox_area middle style2  small hoverstyle1 noanimation\" data-animation =\"No Animation\" data-delay =\"500\">\r\n  <div class=\"zolo_imagebox\"> <a title=\"\" href=\"https:\/\/ifig.uskudar.edu.tr\/tr\/2021\" target=\"_blank\" rel=\"\"> <img decoding=\"async\" src=\"https:\/\/netlab.media\/wp-content\/uploads\/2021\/09\/Kriz-iletisimi-uskudar-universitesi.jpg\"\/>\r\n        <\/a> <\/div>\r\n    <div class=\"imagebox_content\">\r\n        <h3>Digital Communication Practices of the Ministry of Health during the Pandemic Period<\/h3>\r\n        <div><p><strong>Presentation<\/strong> Kili\u00e7 N.P., Dikmen, E. \u015e., &amp; \u00d6zdora Ak\u015fak, E.<br \/>\n<strong>Symposium:<\/strong> Crisis Communication in the Digital Age<br \/>\nMay 26-28, 2021 \/ Istanbul<\/p>\n<\/div>\r\n        <a title=\"\" href=\"https:\/\/ifig.uskudar.edu.tr\/tr\/2021\" target=\"_blank\"> <span class=\"imagebox_button zolo_ripplelink\"><span class=\"button_text\">Sempozyum Web Sayfas\u0131<\/span><\/span> <\/a>\r\n      <\/div>\r\n  <\/div>\r\n<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Pandemi D\u00f6neminde Dijital \u0130leti\u015fim Stratejileri: T.C. Sa\u011fl\u0131k Bakanl\u0131\u011f\u0131 \u00d6rne\u011fi Proje \u00d6zeti COVID-19 olarak bilinen yeni koronaviru\u0308s ilk olarak Aral\u0131k ay\u0131n\u0131n son gu\u0308nlerinde \u00c7in'in Vuhan Eyaleti'nde g\u00f6ru\u0308lmesinden bu yana h\u0131zla yay\u0131larak ku\u0308resel bir boyut kazanm\u0131\u015f ve Du\u0308nya Sa\u011fl\u0131k \u00d6rgu\u0308tu\u0308 taraf\u0131ndan pandemi<span class=\"read_more_area\"><a class=\"read-more\" href=\"https:\/\/netlab.media\/en\/proje\/pandemi-doneminde-dijital-iletisim-stratejileri\/\"> Devam\u0131... <\/a><\/span>","protected":false},"author":2,"featured_media":0,"parent":4040,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/4134"}],"collection":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/comments?post=4134"}],"version-history":[{"count":43,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/4134\/revisions"}],"predecessor-version":[{"id":6217,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/4134\/revisions\/6217"}],"up":[{"embeddable":true,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/4040"}],"wp:attachment":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/media?parent=4134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}