{"id":5560,"date":"2024-07-23T14:11:20","date_gmt":"2024-07-23T11:11:20","guid":{"rendered":"https:\/\/netlab.media\/?page_id=5560"},"modified":"2026-02-21T20:16:29","modified_gmt":"2026-02-21T17:16:29","slug":"dijital_svod_platformlari","status":"publish","type":"page","link":"https:\/\/netlab.media\/en\/proje\/dijital_svod_platformlari\/","title":{"rendered":"Dijital Svod Platformlar\u0131"},"content":{"rendered":"
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Determining the Roles Played by Global Digital SVOD Platforms in Shaping the Viewing Experiences of University Students in Turkey and the Content Universe in which They are Located within the Framework of Discoverability Systems<\/strong><\/h4>\n

Projects supported by the Scientific and Technological Research Council of T\u00fcrkiye \u2013 T\u00fcbitak SOBAG 1001 Project N. 223K758 \u2013<\/h4>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>
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Project Summary<\/strong><\/h3>\n

This project aims to conduct an analysis to understand how \u201cdiscoverability\u201d mechanisms, described as \u201calgorithmic\u201d or \u201calgorithmic\u201d mechanisms that determine the content delivery and consumption processes adopted by global subscription-based video on demand (SVOD) platforms in local audiovisual markets, operate in Turkey.<\/p>\n

Bu kapsamda T\u00fcrkiye\u2019de faaliyet g\u00f6steren k\u00fcresel SVOD\u2019lar aras\u0131nda yer alan Netflix, Disney+ ve Amazon Prime Video ile son y\u0131llarda k\u00fcresel ba\u011flant\u0131larla sekt\u00f6rde yeni bir konum edinen yerel platform BluTV \u00f6rneklemi \u00fczerinden SVOD platformlar\u0131n\u0131n sahip olduklar\u0131 ke\u015ffedilebilirlik ve \u00f6nceliklendirme mekanizmalar\u0131na dair \u00fc\u00e7 a\u015famal\u0131 yap\u0131sal bir analiz ger\u00e7ekle\u015ftirilecektir.<\/p>\n

The research adopts a multidimensional mixed method that includes interface analysis, interview and ethnographic methods. In this way, a multidimensional and connectionist analysis will be conducted on the basis of discoverability mechanisms in order to reach fundamental findings on the cultural role and impact of the platforming process. In the context of the importance of such an analysis for cultural policies, it is aimed to develop recommendations on how to improve the discoverability mechanisms of platforms in terms of local cultural aspects and audience experiences.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\n\t

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Project Information<\/strong><\/h3>\n

T\u00dcB\u0130TAK 1001 – Bilimsel ve Teknolojik Ara\u015ft\u0131rma Projelerini
\nDestekleme Program\u0131<\/p>\n

Proje Numaras\u0131: 223k758
\nBa\u015flama Tarihi: 2024
\nBiti\u015f Tarihi: 2026<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Project Team
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Prof. Dr. S\u00fcleyman \u0130laslan - Project Coordinator<\/span><\/a><\/h4><\/div>
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He completed his undergraduate education at Ankara University, Faculty of Communication, Department of Radio, Television and Cinema in 2006. He completed her integrated doctorate at Ankara University Institute of Social Sciences, Department of Radio, Television and Cinema. In 2014, she graduated by completing her thesis. Between 2007-2014, he worked as a Research Assistant at Ankara University Faculty of Communication. In 2014, he started to work at F\u0131rat University, Faculty of Communication, Department of Radio, Television and Cinema. In 2018, he received the title of Associate Professor in the basic field of \u201cCommunication Studies\u201d. He is currently working as a faculty member at F\u0131rat University, Faculty of Communication, Department of Radio, Television and Cinema. He studies media sociology, media history, radio and television broadcasting and digital platforms in the context of political economy of media and cultural sociology approaches.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>

Prof. Dr. Kenan Demirci - Researcher<\/span><\/a><\/h4><\/div>
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Prof. Dr. Kenan Demirci, s\u00fcrd\u00fcr\u00fclebilirlik ileti\u015fimi, ki\u015fileraras\u0131 ileti\u015fim, reklamc\u0131l\u0131k ve siyasal ileti\u015fim alanlar\u0131nda uzmanla\u015fm\u0131\u015f bir akademisyendir. Lisans (2001-2006) ve b\u00fct\u00fcnle\u015fik doktora (2007-2014) e\u011fitimlerini Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Halkla \u0130li\u015fkiler ve Tan\u0131t\u0131m B\u00f6l\u00fcm\u00fc’nde tamamlam\u0131\u015ft\u0131r.<\/p>\n

Akademik \u00e7al\u0131\u015fmalar\u0131 kapsam\u0131nda 20 makale, 14 bildiri ve 6 kitap yay\u0131mlayan Demirci, 3 projede yer alm\u0131\u015f ve 11 tez dan\u0131\u015fmanl\u0131\u011f\u0131 yapm\u0131\u015ft\u0131r. \u00d6zellikle “Covid-19 Pandemisi\u2019nde T\u00fcrkiye\u2019de Turizm Reklamlar\u0131nda Mesaj Stratejileri” ve “S\u00fcrd\u00fcr\u00fclebilirlik \u0130leti\u015fimi ve S\u00fcrd\u00fcr\u00fclebilirlik Kavram\u0131: T\u00fcrkiye Bankac\u0131l\u0131k Sekt\u00f6r\u00fc Web Sitesi ve S\u00fcrd\u00fcr\u00fclebilirlik Raporlar\u0131 \u00d6rne\u011finde Bir Analiz” ba\u015fl\u0131kl\u0131 \u00e7al\u0131\u015fmalar\u0131 dikkat \u00e7ekmektedir.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>

Prof. Dr. Burcu S\u00fcmer - Researcher<\/span><\/a><\/h4><\/div>
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Prof. Dr. Burcu S\u00fcmer, Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Radyo, Televizyon ve Sinema B\u00f6l\u00fcm\u00fc’nde \u00f6\u011fretim \u00fcyesi olarak g\u00f6rev yapmaktad\u0131r. Lisans (1993-1997) ve y\u00fcksek lisans (1999-2002) e\u011fitimlerini ayn\u0131 \u00fcniversitenin ayn\u0131 b\u00f6l\u00fcm\u00fcnde tamamlad\u0131ktan sonra, doktora derecesini 2007 y\u0131l\u0131nda \u0130ngiltere’deki Westminster \u00dcniversitesi Medya Sanatlar\u0131 ve Tasar\u0131m Fak\u00fcltesi’nden alm\u0131\u015ft\u0131r.<\/p>\n

Akademik kariyerine 2001 y\u0131l\u0131nda Ankara \u00dcniversitesi’nde Ara\u015ft\u0131rma G\u00f6revlisi olarak ba\u015flayan S\u00fcmer, 2010-2013 y\u0131llar\u0131 aras\u0131nda Yard\u0131mc\u0131 Do\u00e7ent, 2013 y\u0131l\u0131ndan itibaren ise Do\u00e7ent unvan\u0131yla g\u00f6rev yapmaktad\u0131r. 2020 y\u0131l\u0131ndan bu yana Anabilim Dal\u0131 Ba\u015fkanl\u0131\u011f\u0131 g\u00f6revini s\u00fcrd\u00fcrmektedir. Ara\u015ft\u0131rma alanlar\u0131 aras\u0131nda sosyal ve be\u015feri bilimler ile radyo, sinema ve televizyon bulunmaktad\u0131r. Bilimsel \u00e7al\u0131\u015fmalar\u0131yla tan\u0131nan S\u00fcmer, 25 yay\u0131n, 4 proje ve 14 tez dan\u0131\u015fmanl\u0131\u011f\u0131 ger\u00e7ekle\u015ftirmi\u015ftir. Ayr\u0131ca, Media, Culture and Society, Middle East Journal of Culture and Communication ve Interactions: Studies in Communication & Culture dergilerinde dan\u0131\u015fma kurulu \u00fcyesi olarak g\u00f6rev yapmaktad\u0131r. 2018 y\u0131l\u0131ndan itibaren European Communication Research and Education Association (ECREA) \u00fcyesidir.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div>

Assoc. Prof. Dr. Ergin Safak Dikmen - Researcher<\/span><\/a><\/h4><\/div>
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Bilkent \u00dcniversitesi \u0130leti\u015fim ve Tasar\u0131m B\u00f6l\u00fcm\u00fc\u2019nden 2006 y\u0131l\u0131nda mezun oldu. Lisans\u00fcst\u00fc derecesini Anhalt \u00dcniversitesi (Almanya) Tasar\u0131m B\u00f6l\u00fcm\u00fcnde \u201cOptic Illusion and it\u2019s use for design\u201d adl\u0131 teziyle, doktoras\u0131n\u0131 Ankara \u00dcniversitesi Sosyal Bilimler Enstit\u00fcs\u00fc Radyo Televizyon Sinema Anabilim Dal\u0131nda \u201cT\u00fcrkiye\u2019de Televizyon Yay\u0131nc\u0131l\u0131\u011f\u0131n\u0131n Yeni Medya Yap\u0131lanmas\u0131\u201d ba\u015fl\u0131kl\u0131 teziyle ald\u0131. Tasar\u0131m \u00e7al\u0131\u015fmalar\u0131 s\u00fcresince farkl\u0131 reklam ajanslar\u0131nda ve \u00fcniversitelere ba\u011fl\u0131 ara\u015ft\u0131rma merkezlerinde Bilgisayar Destekli Grafik Animasyon (CGI) ve G\u00f6rsel Efekt alanlar\u0131nda \u00e7al\u0131\u015ft\u0131. Tasarlad\u0131\u011f\u0131 animasyon filmleri, Ankara, \u0130stanbul ve Berlin\u2019de olmak \u00fczere farkl\u0131 \u015fehirlerde sergilendi.<\/p>\n

2011 y\u0131l\u0131ndan itibaren Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi, Radyo Televizyon Anabilim dal\u0131nda \u00e7al\u0131\u015fmaya ba\u015flad\u0131. 2011 Y\u0131l\u0131ndan Ankara \u00dcniversitesi \u0130leti\u015fim Fak\u00fcltesi Film At\u00f6lyesi\u2019nin (\u0130LEF FA) kurulu\u015funda yer ald\u0131 ve at\u00f6lye \u00e7at\u0131s\u0131 alt\u0131nda bir\u00e7ok proje y\u00fcr\u00fctt\u00fc. 2017 y\u0131l\u0131nda NETlab Yeni Medya Ara\u015ft\u0131rmalar\u0131 Laboratuvar\u0131n\u0131 kurdu ve koordinat\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi. \u0130yi derecede Frans\u0131zca ve \u0130ngilizce bilmektedir. \u00c7al\u0131\u015fmalar\u0131n\u0131 yeni medya, uzaktan e\u011fitim teknolojileri, Web TV, televizyon 2.0 ekosistemi, bili\u015fim teknolojileri, sanal m\u00fczecilik, dijital oyun ve eSpor alanlar\u0131nda s\u00fcrd\u00fcrmektedir.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

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Completed Phases in the Project<\/h2><\/span><\/span>\r\n<\/div><\/div><\/div><\/div><\/div>
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Web page design<\/h3>
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Registration of scholarship holders in the BAP system and training.<\/h3>
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Establishment of access accounts for SVOD platforms<\/h3>
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Enabling cloud and backup system for project team data sharing<\/h3>
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SVOD platforms interface logs and analysis<\/h3>
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Setting up audience surveys and conducting pre-tests<\/h3>
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Surveys and data backup<\/h3>
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Creation of diaries and start of recordings<\/h3>
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project interim report<\/h3>
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In-depth interviews with industry experts<\/h3>
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Surveys<\/h2><\/span><\/span>\r\n<\/div><\/div><\/div><\/div><\/div>
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K\u00fcresel Abonelik Temelli Talep \u00dczerine Video Platformlarinin (Svod) \u0130\u00e7erik Sunum Sistemlerine Dair \u0130zleyici Anketi-Aral\u0131k 2025<\/p>\n\n\t\t<\/div>\n\t<\/div>\n\r\n

\u0130zleyici Anketi <\/span><\/i><\/span><\/a><\/div>\n\t
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Please scan the QR Code to access the survey on mobile devices.<\/p>\n


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Aral\u0131k 2025<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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Institution supporting the project<\/h2><\/span><\/span>\r\n<\/div><\/div><\/div><\/div><\/div>
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<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Ke\u015ffedilebilirlik Sistemleri \u00c7er\u00e7evesinde K\u00fcresel Dijital Svod Platformlar\u0131n\u0131n T\u00fcrkiye'de\u00a0\u00dcniversite \u00d6\u011frencilerinin \u0130zleme Deneyimlerini ve \u0130\u00e7inde Yer Ald\u0131klar\u0131 \u0130\u00e7erik Evrenini \u015eekillendirmede Oynad\u0131\u011f\u0131 Rollerin Saptanmas\u0131 - T\u00fcbitak SOBAG 1001 Proje No: 223K758 - Proje \u00d6zeti Bu projede k\u00fcresel aboneli\u011fe dayal\u0131 talep \u00fczerine video (SVOD) Devam\u0131... <\/a><\/span>","protected":false},"author":4,"featured_media":0,"parent":4040,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/5560"}],"collection":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/comments?post=5560"}],"version-history":[{"count":21,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/5560\/revisions"}],"predecessor-version":[{"id":5740,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/5560\/revisions\/5740"}],"up":[{"embeddable":true,"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/pages\/4040"}],"wp:attachment":[{"href":"https:\/\/netlab.media\/en\/wp-json\/wp\/v2\/media?parent=5560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}